Cold Cereal, Yogurt. Coffee and orange juice are breakfast staples because somebody somewhere wanted to make money By Anneli Rufus AlterNet February 2, 2015
Breakfast is basically a corporate scam. Not all of it (probably not Porridge , Tea and Toast) . But nearly every breakfast staple — cold cereal, donuts, yogurt, bagels and cream cheese, orange juice, Cappuccino — is a staple only because somebody somewhere wanted money. Wake up and smell the McCafé.
Seeking to provide sanitarium patients with meatless anti-aphrodisiac breakfasts in 1894, Michigan Seventh-Day Adventist surgeon and anti-masturbation activist John Kellogg developed the process of flaking cooked grains. Hence Corn Flakes. Hence Rice Krispies. Hence a rift between Kellogg and his business partner/brother, who wanted to sweeten Kellogg’s cereals in hopes of selling more. Guess who won.
In pre-Corn Flakes America, breakfast wasn’t cold or sweet. It was hot, hearty and lardy, and it had about 4,000 calories.
“Breakfast was the biggest meal of the day. Eaten before you headed out to do a whole day of farm chores, it had to keep you going until dinner,” says food historian Andrew F. Smith, author of Eating History: Thirty Turning Points in the Making of American Cuisine (Columbia University Press, 2009). Pre-industrial Americans loaded up on protein-rich eggs, sausages, ham and American-style belly-fat bacon along with ancient carb classics: mush, pancakes, bread.